In Pic-Time, you can see basic user activity. But when connecting Google Analytics, you can have a detailed view of seeing your customer journey through their galleries to fine-tune your process and promote more print sales.
Through Google Analytics, not only can you see the visitor path, traffic sources, and product clicks, but you can also see specific places where clients leave the sales funnel.
How to Interpret your Google Analytics Report
Examine User Behavior
Click on the Reports icon, and under Events, you’ll see the Event name with all the actions your clients have taken.
Different events track steps taken by clients on the site for various purposes. You can track the number of clients taking each step to see if there is a downfall between the steps of each process.
How many people are adding items to their shopping cart versus number of purchases? You may want to enable an Abandoned Cart app to remind them of the importance of printing their memories with a discount.
Or you may be seeing a lot of clients visit the gallery once (first_visit) but not return to the gallery. You may want to add an Early Bird app that sends out a discount after their first visit encouraging them to check out the shop while they are enjoying their first look at the photos.
Some of the events you may see include:
login | The client logs into the gallery. |
first_visit | The client’s first visit to the gallery. |
page_view | The client viewed a gallery. |
view_item | The client is creating a product. |
catalog | The client views the main Shop page. |
QuickPrints | The client views the Quick Prints in the gallery. |
add_to_cart | The client added the product to the shopping cart. |
purchase | The client has placed an order. |
In the Pages and screens section, you can also see the different pages clients have viewed.
You can use this information to determine where clients are getting stuck in the checkout process.
For example, if client clicks to place their order and gets to the payment screen (paymentRequest), but receives an error when trying to submit their payment (errorDialog), then you may want to check to make sure your Store Payments are set up correctly.
Or you may see that many clients are saving their products for later, but not adding them to the cart to purchase. You can send them a General Coupon discount, reminding them of their designs.
You could also see that many clients from a certain part of the world are adding products to their cart, but not clicking the Place Order button (paymentRequest). You could check their Carts and/or your Store Pricing to see if your selected lab ships to their location or not.
A client could also view their Slideshow, but not download or purchase. This could mean you may want to give them additional instructions to download in their gallery or Invite email.
Some of the different pages you may see include:
/v/user/login | The client sees the login page of the gallery before accessing. |
/gallery | A specific gallery. |
v/user/account | The client views their Account Settings. |
/store | The main shop. |
/v/user/store/editor | The client is editing a product. |
/v/user/store/saveForLater | The client views their Save For Later products. |
/v/user/store/cart | The client views their shopping cart/product was added to the cart. |
/v/user/store/cart/paymentRequest | The client clicks the Place Order button and goes to the Payments page. |
/v/user/store/cart/paymentRequest/errorDialog | There is an error collecting payment from the client. |
/v/user/store/cart/ordercompleted | The client sees the Order Placed confirmation screen. |
/slideshow/ | The client clicks to watch the Slideshow |
Drive Online Sales
Click Ecommerse purchases to easily see what products clients are viewing versus adding to their cart versus actually purchasing. This may indicate gaps or places to increase your Store Pricing.
For example, if many clients are viewing Albums, but only a few are making purchases, you may want to lower your price point or offer an album sale.
If you have one product that is extremely popular, you may consider slightly raising your prices, or offering Post Order discounts to gain repeat customers.
Under the User purchase journey, you can see the Abandonment rate between actions, such as the number of users viewing the gallery, versus the ones actually viewing a product.
For example, if you see there’s lots of people viewing the gallery, but no one is viewing the shop or products, you may want to create a Banner to display in the gallery reminding them of the beautiful products they could make.
There are lots of other reporting tools and options. If you don’t currently see these reports or would like to add other reports, click on Library to see the full list of reports. Learn more here.
