Encourage your gallery’s visitors to complete their orders after they have added products to their carts and abandoned them! This is a proven strategy to give clients the small push they need to complete their purchase.
This app will trigger a flash sale and send a limited time discount to users who have not edited products in their shopping carts for more than a few days. The 24-hour expiration of the flash sale is used to create urgency for the gallery visitor and encourage them to finalize the order in their cart.
Please Note: When you assign the app to the gallery, the promotion will be applied to all past and future abandoned carts from the gallery.
For past carts, if you set the trigger to be 1 day, the email will be sent 1 day after assigning the app. For future carts, it will be 1 day after the cart is abandoned.
Add Abandoned Cart App
1. Go to your Sales & Automations from the Main Dashboard, and from the Automations tab, click + More Automations.
2. Select the Abandoned Cart app from the list of available apps, and click Install. You can change the name if you would like, then click Add Automation App.
Campaign Start Date
3. Choose the start day and the trigger for the campaign. This will determine how soon the campaign will start after the cart has been abandoned.
For example, you can choose for the campaign to start a day after an item was left in the cart. You can also change the trigger to the beginning of the month after an item was added to the cart.
Campaign Duration
4. Adjust the campaign duration. This will determine how long the campaign is valid from the campaign start date for each user.
5. Select the number of months and/or days you would like to run the campaign for. You can adjust for the campaign to end at 11:59 pm. Click Apply when you are ready to save your changes.
Triggering Products
6. You can choose to select certain products that will automatically start the campaign once the item is added to the cart. For example, if you only want to offer this discount for a specific type of product.
Click the pencil icon to select the product.
7. Choose the triggering items and click Apply.
Delete Products
8. You can choose to delete products from the cart if the items aren’t purchased before the campaign expires for each user. This will aid your campaign by adding pressure to purchase.
Please Note: If you choose to delete products from the cart, you should give your client a sufficient amount of time to purchase. You can create urgency by either clearing the carts after a longer campaign duration, or you can keep the cart items and run a flash sale campaign.
Discount
9. Now you can customize your discount type and amount.
10. Here you can modify the discount, description, code, whether you want to apply free shipping, whether you want to have a minimum order amount for this coupon, if you want to allow discount stacking or if you want to limit the coupon to specific products. For more information on what discounts you can offer, click here. Click Apply when you are ready to save your changes.
Emails
11. You can now modify the emails as part of your campaign. First adjust the trigger, if you would like to delay the announcement email and reminder emails. This will not delay the start of your campaign but only delay the email send settings.
12. You can choose to delay the email to an optimized schedule, or send at the earliest possible time. In this case it is from the time the client last edited their shopping cart. Emails are opened more often at a specific time of the day and Pic-Time offers those times. Click Apply. To learn more about receiving a BCC copy of emails sent by apps, read our article here.
13. Editing emails is easy. Your announcement email will go out at the start of the campaign. You can also add email reminders before the expiration of the campaign. Click in the pencil icon to edit the email
14. To start editing the email, begin by adjusting the banner image. Click Change Image.
15. You can upload your own image, choose to use the cover photo of the gallery, or choose one of the pre-made images provided by Pic-Time.
16. Once you choose your banner image, you can modify the email subject, message title, email message and button text. Once you have reviewed your text, click Apply to save your changes.
Banners
17. We can now begin customizing your banners. There are 5 types of banners: text banner, large banner, photo banner, product row, and store rotator. Each banner has various editable parameters. Click on the pencil icon to begin editing. Learn more about all the banner options here. You can also click on the trashcan icon to remove any banners.
18. After you have modified your app, you can leave an internal note to yourself and click Save to save the app.
Assign to Galleries
Now you’re ready to assign your apps to galleries! When you assign the app to a gallery, then the campaign will begin. Learn more about assigning apps to galleries here.
If the client has products from multiple galleries that have been abandoned and you assign the app to both galleries, they will only receive the emails once for their cart.