Remind your clients to print their cards with the The Holiday Cards Sale app! It features ready-to-use gallery and store banners, email copy, and visuals to help you continue a seamless campaign this holiday season.

We recommend running this campaign from November 4th–11th to highlight this specific product in your shop! The default discount is 40% off to make it very attractive but it can be modified.

View all our Holiday App help articles here!

1. To get started, click Sales & Automation from the Main Dashboard.

2. Under the Campaigns tab select to add a new app. Click to Install the app to your Marketing Dashboard, name your app, and click Add Automation App.

Because the app is completely designed for you already, you can easily install and assign it to your galleries right away! After adding the app to your marketing dashboard:

Or if you like, you can fully customize your app.

3. Begin by selecting your Design Template. This allows you to easily create a cohesive look to your campaign without needing to customize each email and banner.

4. Applying the design template will update the colors in your emails and banners, as well as reset any text edits, so be sure to choose the design before you begin customizing them. Learn more about the design templates here. When you’re done selecting your template, click Apply.

5. Customize your sale by adjusting the discount.

6. Here you can modify the discount, description, code, whether you want to apply free shipping, a minimum order amount, and if you want to allow discount stacking.

The coupon is automatically limited to your Pic-Time Greeting Card and Foiled Greeting Card products only. If you don’t have them currently enabled, you can add these products to your Store Pricing.

If you have any custom card products, you can enable them for the discount as well. Learn more about different discount types and limiting products here.

7. Then modify the campaign duration of your sale. This will be the time period during which the coupon can be used by your client. We suggest one week to give your client time to create their greeting cards while creating a sense of urgency.

8. Select the number of months and/or days you would like to run the campaign for. You can adjust for the campaign to end at 11:59 pm. Click Apply when you are ready to save your changes.

9. Editing emails is easy, first adjust the email send time if you would like to delay when the announcement and reminder emails are sent. This will not delay the start of your campaign but only delay when the emails themselves are sent.

10. You can send emails at the earliest possible time, or choose to delay the email to an optimized schedule. Emails are opened more often at a specific time of the day, so the email will be sent during those optimum times. Click Apply to save any changes.

11. To edit the emails, hover over the email and click on the pencil icon.

12. With the new email layouts you can now showcase client images and products directly in the email. We’ve added card related products but you can customize the emails to your liking. Click on the design layouts dropdown to select. Learn more about the email layouts and showcasing client images here.

13. To adjust the email banner image or other images in your email layout, click Change Image or hover over the image graphic.

14. You can upload your own images and graphics, use the cover photo of the gallery, or choose one of the pre-made designs provided by Pic-Time.

15. Once you choose your image(s), you can modify the email subject, message title, email message, and button text.

16. Click on the Style tab if you want to adjust the colors and logos of your emails. Learn more here. When you’re done click Apply to save your changes.

17. If you don’t want to send out a certain email, you can click the trash icon to delete it.

18. We can now begin customizing your banners. There are 5 types of banners: text banner, large banner, photo banner, product row, and store rotator. Each banner has various editable parameters. We’ve made banners tailored for this campaign but feel free to adjust however you like.

The text banner is located at the top of the gallery, underneath the navigation bar of the gallery. The banner is pinned to the top of the gallery while scrolling. You can edit the text, text color and background color.

Large banners are shown in the gallery stream between scenes and have a larger number of customizable fields. You can edit the image, content, and style of these banners.

The photo banner is displayed in the gallery stream, in the midst of the photos. It shows a countdown clock for the duration of the campaign. Similarly to the large banner, you can edit the image, content, and style of this banner.

The store rotator banner is located in the gallery store, above the products. You can modify the content, style, and image of this banner.

The product row allows you to pick 3 products that are displayed at the bottom of the gallery stream. You can modify the title and subtitle of the product row and choose 3 products. Note, if you choose a specific size or type of product, it will still display the general name of the product (i.e. if you choose a 10x10 lay flat album, it will display lay flat albums as the product) but if the client clicks on the product, they will start with the specific size/type you selected.

19. After you have modified your app, you can leave an internal note to yourself and click Save to save the app.

20. After you have created your app, you can assign it to your galleries and begin the Classic Holiday Sale campaign! We suggest assigning your app to send out on November 4th. Learn how to assign the apps to your galleries here.