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How do I Set Up Store Pricing?

Lauren avatar
Written by Lauren
Updated this week

The Store Pricing gives you full control over your pricing and profit margins. You can apply a universal percentage markup to all products using the Pricing Markup feature, and/or set custom prices for individual items.

Learn how to quickly set up your print fulfillers and pricing using Pricing Presets.

Pro Tip: When setting your product prices, consider any future discounts or sales you may want to run. For example, if you plan to offer a 30% sale, make sure your markup is high enough to still cover production costs and generate profit.

If a customer purchases a product below its base cost, you will be responsible to pay for the difference. You can see the base cost of each product in the Store Pricing Editor.

To get started, go to Settings from the Main Dashboard.

Pricing by a Percentage

Apply Markup to Price List

You can add a markup to your cost price or your current store price.

1. Under Store Pricing, select a Price List and click Markup & Presets.

2. Decide whether you want the markup to apply to your current store price or cost price.

This is useful if you're running a promotion! Use it to offset a discount by applying an extra markup across all products. You can also use a pricing preset to update prices quickly.

Enter your markup percentage and click Apply.

Apply Markup to Product Group

1. You can also use this feature for a group of products. Hover over the product and click Edit Price.

2. Then click Markup & Presets to add a markup just to this product.

3. In addition, you can checkmark to add or remove different product sizes to curate your shop.


Editing Individual Item Pricing

1. To edit pricing for an individual item, hover over the item and click Edit Price.

2. Edit the pricing for the item(s) and click Apply.


Volume and Tiered Pricing

1. To begin setting up Volume Pricing, select checkmark under Volume Pricing next to the desired item and click Edit Volume Pricing.

Learn how to set up Volume Pricing here.

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