Give your audience the opportunity to own a unique piece of your artwork. The Art Classic Holiday Sale app features a full campaign funnel of emails and a gallery banner that is ready for you to use. You can customize everything from the discount and design to the copy, or use as is.

The app is divided into two phases: The Black Friday/Cyber Monday phase and the Holiday phase. The campaign starts a storewide discount that changes over the course of the campaign with the highest discount during the Black Friday phase and a decrease during the Holiday phase. You can always choose to skip one of the phases if you wish.

In addition to your Art Gallery customers, you can also notify your Client Gallery clients about the sale as well, if they want to give the gift of art.

Black Friday Phase dates: Nov 21 - Dec 2

Holiday Phase dates: Dec 11 - 16

View all our Holiday App help articles here!

Because the app is completely designed for you already, you can easily install and assign it to your galleries right away! After adding the app to your Marketing Dashboard:

The app is completely ready to go so you can save time and know you're giving the best sale to your clients, but if you like you can customize the app.

1. To get started, click Sales & Automation from the Main Dashboard.

2. Under the Campaigns tab, click the Art Galleries tab and select to add a Classic Holiday Sale (Art) 2024 app. Click to Install the app to your Marketing Dashboard, name your app, and click Add Automation App.

3. The first phase of the app is the Black Friday Campaign, which can be toggled On or Off.

4. Then set the Campaign Start Date. This will be the time your clients receive the Announcement email and the discount becomes valid for them. We suggest setting this time to November 21 at 2pm.

5. Now let’s adjust the Discount for the Black Friday phase.

6. Here you can modify the discount, description, code, whether you want to apply free shipping, a minimum order amount, and if you want to allow discount stacking. Learn more about discounts here.

7. By default, the discount is limited to your built-in Pic-Time products only, so if you have Custom Product, Product Packages, Digital Products, or products from other Marketing Apps like Digital Gift cards, and you'd like to include those in the discount as well, you can uncheck the Limit to specific products option. Then click Apply.

8. Adjust the design and text of the emails by clicking on the pencil icon.

9. With email layouts you can showcase images and products directly in the email, and you can customize the emails to your liking. Click on the design layouts dropdown to select. Learn more about the email layouts, showcasing images, and adjusting the style of emails here. Then click Apply.

10. Click on the trash can icon if you don’t want to send an email.

11. We can now begin customizing your text banner. Hover over the banner and click on the pencil icon to edit.

The text banner is located at the top of the Art Gallery, with the option to also display on your Art Gallery Main Page. The banner is pinned to the top of the gallery while scrolling. You can edit the text, text color and background color.

12. Similarly to the previous phase, the Holiday Campaign can be toggled On or Off.

13. Set the Campaign Start. This will be the day/time the Discount becomes valid for your clients. We suggest setting this time to December 11 at 2pm.

14. Set the Discount. Remember to adjust the products if you have Custom Products, Product Packages, etc.

15. Then set the Campaign Duration. This is how long the Discount is valid for your clients. And it corresponds with what days the reminder emails are sent. (For example, the Reminder 1 Day email will be sent on day 4 of a 5 day Campaign Duration)

16. Select the number of months and/or days you would like to run the campaign for. You can adjust for the campaign to end at 11:59 pm. Click Apply when you are ready to save your changes.

17. For the Holiday emails, you can adjust the Email send time, if you would like to delay when the announcement and reminder emails are sent. This will not delay the start of your campaign but only delay when the emails themselves are sent.

18. You can send emails at the earliest possible time, or choose to delay the email to an optimized schedule. Emails are opened more often at a specific time of the day, so the email will be sent during those optimum times. Click Apply to save any changes.

19. Click the pencil icon to edit the emails, or the trash can icon to delete any you don’t want to send.

20. Finally, click the pencil icon to edit the Holiday banner, or the trash can icon to remove it.

The text banner is located at the top of the Art Gallery, with the option to also display on your Art Gallery Main Page. The banner is pinned to the top of the gallery while scrolling. You can edit the text, text color and background color.

21. After you have modified your app, you can leave an internal note to yourself and click Save to save the app.

22. After you have created your app, you can assign it to your galleries and begin the Classic Holiday Sale (Art) campaign! Learn how to assign the app to your art galleries here.