The Classic Holiday Sale app has proven to generate the most sales every year! This customizable app includes two phases: The first one is for Black Friday/Cyber Monday and the second one is for the Holidays. Each stage includes a set of ready-to-use emails, gallery and store banners, and discount amounts that change over the course of the campaign with the highest discount during the Black Friday phase and a decrease during the Holiday phase.

The Black Friday sale dates are fixed to maximize your sales, but the rest of the dates can be changed. With just a few clicks, you can turn any gallery you’ve delivered into an opportunity to offer a holiday sale and help your clients create a meaningful gift for their loved ones.

Black Friday Phase dates: November 21 - December 2

24-Hour Extension: 3 December

Holiday Phase dates: December 11-16

View all our Holiday App help articles here!

Because the app is completely designed for you already, you can easily install and assign it to your galleries right away using our Holiday Setup Tool! From your Main Dashboard, click on the Holiday Wizard, and simply follow the instructions.

The app is pre-made and ready to go based on our past years' sales analytics and photographer best practices, so there is no need to set up each step. However, if you like, you can customize the app to your preferences.

1. To get started, click Sales & Automation from the Main Dashboard.

2. Under the Campaigns tab select to add a Classic Holiday Sale 2024 app. Click to Install the app to your Marketing Dashboard, name your app, and click Add Automation App.

3. Choose the Recipients for the sale.

4. Checkmark which user types you’d like to give this sale to, and click Apply. Learn more about user types here.

5. Then select your Campaign Language.

6. You can select between: English, Deutsch, Español, Français, Italiano, Netherlands, Polski, Português, Svenska, Dansk and Norsk. Click Apply.

7. Next, select a Design Template to use one of our pre-made designs.

8. When you’re done selecting your template, click Apply.

9. The next phase of the app is the Black Friday Campaign, which can be toggled on or off. If you just want to use the Holiday phase, you will want to toggle this phase OFF.

10. Then set the Campaign Start Date. This will be the time your clients receive the Announcement email and the discount becomes valid for them. We suggest setting this time to November 21 at 8 am.

11. Now let’s adjust the Discount for the Black Friday phase.

12. Here you can modify the discount, description, code, whether you want to apply free shipping, a minimum order amount, and if you want to allow discount stacking. Learn more about discounts here.

13. By default, the discount is limited to your built-in Pic-Time products only, so if you have Custom Products, Product Packages, Digital Products, or products from other Marketing Apps like Digital Gift cards, we suggest disabling them from your Store Pricing for the duration of the sale. Then click Apply.

14. Adjust the design and text of the emails by clicking on the pencil icon.

15. With email layouts you can showcase client images and products directly in the email and customize the emails to your liking. Click on the design layouts dropdown to select. Learn more about the email layouts and showcasing client images here.

16. To adjust the email banner image or other images in your email layout, click Change Image or hover over the image graphic. You can upload your own images and graphics, use the cover photo of the gallery, or choose one of the pre-made designs provided by Pic-Time.

17. Once you choose your image(s), you can modify the email subject, message title, email message and button text. Learn more about dynamic text tokens here.

18. Click on the Style tab if you want to adjust the colors and logos of your emails. Learn More here. When you’re done click Apply to save your changes.

19. Click on the trash can icon if you don’t want to send an email.

20. We can now begin customizing your banners. There are 5 types of banners: text banner, large banner, photo banner, product row, and store rotator. Each banner has various editable parameters. We’ve made banners tailored for this campaign but feel free to adjust however you like. Click on the trash can icon to remove any banners you don’t want to display, and click on the pencil icon to edit the banner.

The text banner is located at the top of the gallery, underneath the navigation bar of the gallery. The banner is pinned to the top of the gallery while scrolling. You can edit the text, text color and background color.

Large banners are shown in the gallery stream between scenes and have a larger number of customizable fields. You can edit the image, content, and style of these banners.

The photo banner is displayed in the gallery stream, in the midst of the photos. It shows a countdown clock for the duration of the campaign. Similarly to the large banner, you can edit the image, content, and style of this banner.

The store rotator banner is located in the gallery store, above the products. You can modify the content, style and image of this banner.

The product row allows you to pick 3 products that are displayed at the bottom of the gallery stream, although we do not suggest using this banner with this campaign. You can modify the title and subtitle of the product row and choose 3 products. Note, if you choose a specific size or type of product, it will still display the general name of the product (i.e. if you choose a 10x10 lay flat album, it will display lay flat albums as the product) but if the client clicks on the product, they will start with the specific size/type you selected.

21. You can remove or add a 24-Hour Black Friday Extension to extend your Black Friday campaign for an additional 24 hours, through December 3 by toggling On or Off.

22. If you wish to, you can customize the time, content, and style for the Emails by clicking on the pencil icon. We recommend setting the time to December 3 at 8 am.

23. Finally, click the pencil icon to edit the Banners, or the trash can icon to remove any you don’t want to display.

24. The Holiday Campaign can also be toggled On or Off.

25. Select a Design Template if you want to use/customize from one of our pre-made designs.

26. Then set the Campaign Start Date. This will be the day/time the Discount becomes valid for your clients. We suggest setting this time to December 11 at 12pm.

27. Set the Discount.

28. Then set the Campaign Duration. This is how long the Discount is valid for your clients. And it corresponds with what days the reminder emails are sent. (For example, the Reminder 1 Day email will be sent on day 4 of a 5 day Campaign Duration.)

29. For the Holiday emails, you can adjust the Email send time, if you would like to delay when the announcement and reminder emails are sent. This will not delay the start of your campaign but only delay when the emails themselves are sent.

30. You can send emails at the earliest possible time, or choose to delay the email to an optimized schedule. Emails are opened more often at a specific time of the day, so the email will be sent during those optimum times. Click Apply to save any changes.

31. Click the pencil icon to edit the emails, or the trash can icon to delete any you don’t want to send.

32. Finally, click the pencil icon to edit the Holiday banners, or the trash can icon to remove any you don’t want to display.

33. After you have modified your app, you can leave an internal note to yourself and click Save to save the app.

After you have created your app, you can assign it to your galleries and begin the Classic Holiday Sale campaign! Learn how to assign the app to your galleries here.