If you want to create an easy Black Friday sale with less emails for your clients, it’s quick and easy to set up with the Classic Holiday Sale app.

The Black Friday sale dates are fixed to maximize your sales, but the rest of the dates can be changed. With just a few clicks, you can turn any gallery you’ve delivered into an opportunity to offer a holiday sale and help your clients create a meaningful gift for their loved ones.

Black Friday Phase dates: Nov 16-27

View all our Holiday App help articles here!

1. To get started, click Sales & Automation from the Main Dashboard.

2. Under the Campaigns tab select to add a Classic Holiday Sale 2023 app. Click to Install the app to your Marketing Dashboard, name your app, and click Add Automation App.

3. First choose the Recipients for the sale.

4. Checkmark which user types you’d like to give this sale to, and click Apply. Learn more about user types here.

5. Then select your Campaign Language.

6. You can select between: English, Dansk, Español, Français, Italiano, Netherlands, Norsk, Polski, Português, and Svenska. Click Apply.

7. Next, select a Design Template to use one of our pre-made designs.

8. When you’re done selecting your template, click Apply.

The Classic Holiday App is completely ready to go, but if you like you can customize the app.

9. The Campaign Start Date will be the time your clients receive the Announcement email and the discount becomes valid for them. We suggest setting this time to November 16 at 8am.

10. Now let’s adjust the Discount for the Black Friday phase.

11. Here you can modify the discount, description, code, whether you want to apply free shipping, a minimum order amount, and if you want to allow discount stacking. Learn more about discounts here.

12. By default, the discount is limited to your built-in Pic-Time products only, so if you have Custom Product, Product Packages, Digital Products, or products from other Marketing Apps like Digital Gift cards, and you'd like to include those in the discount as well, you can uncheck the Limit to specific products option. Then click Apply.

13. Adjust the design and text of the emails by clicking on the pencil icon.

14. With email layouts you can showcase client images and products directly in the email and customize the emails to your liking. Click on the Design Layouts dropdown to select. Learn more about the email layouts and showcasing client images here.

15. To adjust the email banner image or other images in your email layout, click Change Image or hover over the image graphic. You can upload your own images and graphics, use the cover photo of the gallery, or choose one of the pre-made designs provided by Pic-Time.

16. Once you choose your image(s), you can modify the email subject, message title, email message and button text. Learn more about dynamic text tokens here.

17. Click on the Style tab if you want to adjust the colors and logos of your emails. Learn More here. When you’re done click Apply to save your changes.

18. Click on the trashcan icon if you don’t want to send an email.

19. We can now begin customizing your banners. There are 5 types of banners: text banner, large banner, photo banner, product row, and store rotator. Each banner has various editable parameters. We’ve made banners tailored for this campaign but feel free to adjust however you like. Click on the trashcan icon to remove any banners you don’t want to display, and click on the pencil icon to edit the banner.

The text banner is located at the top of the gallery, underneath the navigation bar of the gallery. The banner is pinned to the top of the gallery while scrolling. You can edit the text, text color and background color.

Large banners are shown in the gallery stream between scenes and have a larger number of customizable fields. You can edit the image, content, and style of these banners.

The photo banner is displayed in the gallery stream, in the midst of the photos. It shows a countdown clock for the duration of the campaign. Similarly to the large banner, you can edit the image, content, and style of this banner.

The store rotator banner is located in the gallery store, above the products. You can modify the content, style and image of this banner.

The product row allows you to pick 3 products that are displayed at the bottom of the gallery stream, although we do not suggest using this banner with this campaign. You can modify the title and subtitle of the product row and choose 3 products. Note, if you choose a specific size or type of product, it will still display the general name of the product (i.e. if you choose a 10x10 lay flat album, it will display lay flat albums as the product) but if the client clicks on the product, they will start with the specific size/type you selected.

20. Toggle Off the Holiday Campaign if you don’t want to send your clients a Holiday discount after the Black Friday sale.

21. After you have modified your app, you can leave an internal note to yourself and click Save to save the app.

After you have created your app, you can assign it to your galleries and begin the Classic Holiday Sale campaign! Learn how to assign the app to your galleries here.