Pricing your products by quantity is a simple way to encourage clients to order more, as it allows you to offer additional items at a lower price. Volume and Tiered pricing is available for Photo Downloads, Prints, and Frames. Clients can also order different designs of the same product (not just duplicates) and take advantage of the pricing.

Volume Pricing is our recommended option, ideal for encouraging larger orders with one straightforward price that's easy for clients to understand. As clients purchase more, the price per item drops once they reach a new tier, incentivizing them to add more to their cart.

Tiered Pricing is best for those who want more precise control over profit margins at each quantity level. The final price is calculated based on the pricing of all tiers leading up to the total quantity, making it more nuanced but potentially less intuitive for clients.

1. To begin, click on Settings from your Main Dashboard.

2. Go to Store Pricing, select your particular Price List, and click on a product to edit it.

3. Select the product type. Next to product size, check the Volume Pricing option and click to Edit Volume Pricing.

4. This will open the quantity pricing page, where you can create multiple pricing tiers based on the quantity your client orders for that product size.

In Volume Pricing, only the current tier that the client’s order quantity falls into is used to calculate the final price.

In Tiered Pricing, all previous tiers are also considered when calculating the total price.

Standard Pricing (no tiers set up): If a client purchases 49 prints at a Price of $2 each, they will pay a total of $98 (49 prints × $2).

Volume Pricing: If a client purchases 49 prints and the Unit Price for quantities between 20 and 49 prints is $1.75, the client will pay a total of $88.75 (49 prints × $1.75).

Tiered Pricing: If a client purchases 49 prints, where the first 19 prints are priced at $2 each and the prints from 20 to 49 are priced at $1.75 each, the client will pay a total of $90.50 ((19 prints × $2) + (30 prints × $1.75)).

5. Click the link to switch between Tiered Pricing and Volume Pricing.

6. Click the Remove button to remove any tiers. To add a tier, click Add Tier.

7. Set your Qty From amount. This will automatically adjust the Qty To from the previous tier.

8. Next, set your Unit Price. We strongly recommend making this Unit Price lower than the price in the previous tier so clients feel they’re getting a discount, encouraging them to order more.

If you see the message: “Warning: One or more Unit Prices are lower than the item cost.”, it means the client will pay less than it costs to produce the item. You’ll lose money because the Unit Price is below the Item Unit Cost.

Then proceed here to save your settings.

On the right-side panel, drag the slider to preview your potential earnings based on how many products the client may purchase.

You can preview how your customers will see pricing in the gallery and shop under the What customers see section on the quantity pricing page.

If you want to add a minimum base price, checkmark to Add Handling Fee. This fee will be added to the first unit or product purchased.

If you want to sell the full gallery at a fixed price, check the box for Set full-gallery price. This option is available only for the Photo Download product and acts as a price cap. Clients won’t be able to spend more than this set amount, regardless of how many downloads they add to their cart.

Volume Pricing Example: If a client purchases 333 downloads at $1.75 each, they’ll pay a total of $499.50 (333 × $1.75). For 334 or more downloads, the total price is capped at $500.

Tiered Pricing Example: If a client purchases 321 downloads, they’ll pay a total of $498.50 ((19 downloads × $2) + (30 downloads × $1.75) + (272 downloads × $1.50)). For 322 or more downloads, the total price is capped at $500.

To set a straightforward price-per-photo alongside a full-gallery price option, we recommend creating one tier for the individual download price and enabling the Set Full-Gallery Price option.

For example, if a client purchases 19 downloads, they’ll pay $475 total ($25 per download). If they purchase 20 or more downloads, they’ll pay a capped price of $500.

If you want to display download packages as separate products and lock the client into a certain number of downloads, use the Product Packages or Custom Product options in the store instead. Learn more.

If you prefer to offer different download tiers within a single product and allow clients the flexibility to buy more or fewer downloads than the package amounts, use Tiered Pricing.

For example, you can set up pricing like this:

9. When you’re done updating your pricing, click Apply to set the pricing.

10. Then click Apply to save your changes to the product pricing.