The Black Friday Sale 2025 App helps you and your clients take advantage of one of the biggest shopping days of the year. This ready-made campaign encourages clients to act fast on special offers, helping you increase your holiday sales.
The Black Friday App includes:
A set of pre-written emails in 11 different languages
Gallery and Shop banners
A customizable discount
Please Note: The Campaign runs from November 20 to December 1.
To start early, adjust the Campaign Start Date and assign your galleries to launch the sale before November 20. For a late start, read this article first.
Please Note: If you edit the App after assigning it to galleries, you must:
1. Unassign the old version from the gallery.
2. Follow the instructions below for a smooth campaign.
3. Reassign the updated version to apply the changes.
Before You Install the App
1. Make sure your timezone is correct in your profile so that emails and discounts go out at the right time.
2. Review your Shop pricing to confirm your prices will still be profitable once the discount is applied.
Tutorial Video
Quick Install
The Black Friday 2025 App is fully designed and ready to use. To create and activate it in minutes:
1. Install App
In the Campaigns tab, under Client Galleries, click on the Black Friday Sale 2025 App to install it.
Rename the App if you wish to, and click to Add Automation App.
2. Adjust Language & Discount
Adjust the Campaign Language if needed. Click on the pencil icon to edit.
Double-check that the Discount works with your Shop pricing. Click the pencil icon to edit if needed.
Please Note: If you changed the Campaign Language, you'll need to manually update the Discount's Description.
Click Save.
Please Note: The Campaign runs from November 20 to December 1. To start early, adjust the Campaign Start Date and assign your galleries before November 20. For a late start, read this article first.
3. Assign the App to Galleries
After creating your App, follow these steps to assign it to your galleries and launch the Black Friday Sale campaign immediately or schedule it in advance.
Full App Customization
If you want more control over every detail of your campaign, use the instructions below to customize the Black Friday Sale App to your preferences.
Install App
1. Go to Main Dashboard > Sales & Automation.
2. In the Campaigns tab, under Client Galleries, click on Black Friday Sale 2025 App.
3. Click to Set Up Campaign.
4. Rename the App if desired, then click Add Automation App.
Campaign Language
5. English is the default Campaign Language. Skip this step, or click on the pencil icon to edit.
6. Select the Campaign Language (available in 11 options: English, Deutsch, Español, Français, Italiano, Nederlands, Polski, Português, Svenska, Dansk, Norsk). Click Apply.
Please Note: Complete this step before making other edits. Changing the language afterward will reset any changes you have made.
Please Note: If you changed the Campaign Language, you'll need to manually update the Discount's Description.
Design Template
7. Click the pencil icon to choose one of the Black Friday designs we created for you.
8. Preview how the Gallery and Shop designs will appear. Use the left-hand side menu to browse the design sets, and click the previous/next icons to view each design in the set.
Click Apply to confirm, or select the X in the top right corner to close.
Please Note: Applying a design template will reset any changes you have made to the emails and banners. Only click Apply if you haven’t made edits yet.
Campaign Start Date
9. The default campaign start date is November 20th. We recommend keeping this. To change it, click on the pencil icon.
Please Note: The Campaign runs from November 20 to December 1.
To start before November 20, adjust the Campaign Start Date. The announcement email will be sent when you assign the campaign to your galleries. All other emails will go out based on the fixed campaign schedule.
If you are setting up the App after November 20, first read this article first.
10. To adjust the Campaign Start Date, click the default date and time, select a new date from the pop-up calendar, and then click Apply.
Discount
11. To review and edit the Discount settings, click the pencil icon.
12. Modify the discount, description, and code. You can also enable free shipping, set a minimum order amount, and allow discount stacking.
Learn more about the different discount options you can offer.
Please Note: If you changed the Campaign Language, you'll need to manually update the Discount's Description.
13. By default, the discount applies only to Pic-Time's built-in physical products. To include custom products, product packages, downloads, or gift cards, uncheck this option.
14. You can Select Products to choose which print products to Include or Exclude from the sale. Pic-Time's physical products are included by default — uncheck any you don’t want to include, then click Apply to save.
Pro Tip: If you add additional products to your sale, follow the instructions in this article to customize your emails and banners.
15. Click Apply to save your Discount settings.
Emails
16. Click the pencil icon to edit each email.
To skip sending an email, click the trash can icon to remove it.
Please Note: The Announcement email is scheduled according to the Campaign Start.
If the Campaign Start has past when you assign the app to your galleries, the Announcement email will be sent when you assign the app. Reminder emails will still go out according to the set schedule, and any outdated reminder emails will be removed automatically.
17. Select the preferred Design Layout from the drop-down menu.
18. To adjust the email banner image, click Change Image or hover over the image graphic and click on the pencil icon.
You can browse and select one of our Black Friday Sale designs.
Alternatively, go to My Images and click + Upload Image to upload your own designs, or choose Use Cover Photo to automatically apply each gallery’s cover image to the campaign emails.
19. If you have selected 3 images in 2 columns layout, you can edit the images, copy, and button text.
20. In the Content tab, adjust the subject line, message, and button text if desired.
Pro Tip: Make use of dynamic text tokens in your email template to automatically personalize content for each recipient or campaign.
21. Adjust colors and logos in the Style tab.
22. Click Apply to save changes.
Banners
23. Click the pencil icon to edit banners, or the trash can icon to remove them.
To add a Large Banner or Product Row, click on the + icon.
24. Gallery and Shop banners are pre-designed for this campaign. Review the banners and click Apply.
Save App
25. Once you’re done, you can add an internal note for your reference, then click Save to finish.
Assign the App to Galleries
26. After creating your App, follow the steps below to assign it to your galleries and launch the Black Friday Sale campaign.
Assigning the App to Galleries
The sale will only run once the App is assigned to galleries.
1. After saving the App, click on it and select Assign to Galleries.
2. Click Assign to Galleries to choose which galleries the sale will apply to.
3. Under Projects, click the pencil icon to edit the galleries you want to include in the sale (selecting all is recommended).
4. Click to Select All, Filter Projects, or check individual galleries, then click Apply to save your selections.
5. Decide which user types will see the sale. Click the pencil icon to include guests beyond your Main Clients if needed.
6. Click Any to select all user types, or check the boxes next to specific types only, then click Apply.
7. Once all settings are correct, click Apply to add the sale to your galleries.
8. A pop-up will confirm the App is added. The campaign will begin soon, allowing clients to enjoy the offer and place orders.