If you’re late sending the Black Friday Sale 2025 App (after November 20), don’t worry. Here’s everything you need to give your clients a smooth holiday shopping experience.
Please Note: If you want to set up a late Black Friday sale, first check the 2025 Holiday Shipping Deadlines to ensure products will arrive in time. Some products may already be past the general Holiday shipping phase.
We recommend including a disclaimer in the Announcement and Reminder emails to let clients know orders may not arrive by Christmas, helping to avoid disappointment.
Installing the Black Friday Sale 2025 App
Follow the Black Friday Sale 2025 App setup instructions:
You do not need to change anything when setting up the App late, but here are a few important things to keep in mind.
Campaign Start Date
If it's after November 20, the Campaign will begin once you assign the App to your galleries. Regardless of when you assign the App, the Black Friday Sale Campaign finishes on December 1.
Campaign Emails
Once you assign the App to galleries, the Announcement email is sent immediately.
Any other reminder emails scheduled for past dates will be automatically skipped.
For example, if you assign the App on November 30, emails scheduled for November 24 and 27 will not be sent.
After December 1
The Campaign ends on December 1st.
If you want to offer your clients a sale beyond this date, you can set up a General Coupon to run a Christmas or early New Year promotional offer on all or specific products only.
Make sure to check the 2025 Holiday Shipping Deadlines to ensure products will arrive in time. Some products may already be past the general Holiday shipping phase.
Otherwise, make sure to include a disclaimer in the Announcement and Reminder emails that orders may not arrive by Christmas or the New Year.
Alternatively, you can run a digital product sale or create a Digital Gift Card for those late holiday shoppers.