This Mother’s Day, share some love by running a storewide sale to let your clients find the best gift for the mother figures in their lives. Entice your clients with a Mother’s Day discount to explore the gallery store and choose beautiful print products for this occasion.

Our Mother’s Day Sale app is already loaded with ready-to-go emails, banners, and discounts, so all you need to do is install and let it run. As always, you have the option to customize it to fit your voice and style.

We suggest running the campaign from February 16-25.

1. To get started, click Sales & Automation from the Main Dashboard.

2. Under the Campaigns tab select to add the Mother’s Day App under More campaigns.

3. Click to Install the app, and change the name if you would like. We recommend including the year in the name. Click Add Automation App.

Because the app is completely designed for you already, you can easily install and assign it to your galleries right away! After adding the app to your marketing dashboard:

4. Select your Design Template.

Applying the design template will update the colors in your emails and banners, as well as reset any text edits, so be sure to choose the design before you begin customizing them. Learn more about the design templates here.

5. When you’re done selecting your template, click Apply in the top right.

6. Then review the discount you would like to offer.

You can define the type of discount, amount, the description displayed when the customer adds it to their cart and any minimum order requirement before the coupon can be applied. Make sure your prices have enough markup margin for the discount. You can increase your prices quickly with our Pricing Presets. The coupon is automatically limited to your Pic-Time (non-custom) products only. If you have any custom products (including Simple Sales Collections), you can enable them for the discount as well. Learn more about different discount types and limiting products here.

7. Now set the campaign duration, by choosing the number of days or months the campaign will run. We suggest running this campaign for 10 days.

8. You can now modify the email portion of your campaign. Adjust the email send time if you would like to delay the announcement email and/or reminder emails.

You can choose an optimized time. This will not delay the start of your campaign, only delay the email send time.

9. Then edit or delete any of the emails. Editing emails is simple. Your announcement email will go out at the start of the campaign. You can also add email reminders before the expiration of the campaign.

10. Select your Design Layout. Stick with the classic standard image layout, or 3 images in 2 columns.

11. To adjust the email banner image or other images in your email layout, click Change Image or hover on the image graphic and click the edit icon.

You can upload your own images and graphics, use the cover photo of the gallery, or choose one of the pre-made designs provided by Pic-Time.

12. Once you choose your image(s), you can modify the email subject, message title, email message and button text.

13. Click on the Style tab if you want to adjust the colors and logos of your emails. Learn More here. When you’re done click Apply to save your changes.

14. We can now begin customizing your banners. There are 5 types of banners: text banner, large banner, photo banner, product row, and store rotator. The app comes with multiple themed banners. The default banner is ready to use but you can choose another pre-designed style. With any of the banners you have the option to customize your style with different fonts, color options and adjust the text.

The text banner is located at the top of the gallery, underneath the navigation bar of the gallery. The banner is pinned to the top of the gallery while scrolling. You can edit the text, text color and background color.

Large banners are shown in the gallery stream between scenes and have a larger number of customizable fields. You can edit the image, content, and style of these banners.

The photo banner is displayed in the gallery stream, in the midst of the photos. It shows a countdown clock for the duration of the campaign. Similarly to the large banner, you can edit the image, content, and style of this banner.

The store rotator banner is located in the gallery store, above the products. You can modify the content, style and image of this banner.

The product row allows you to pick 3 products that are displayed at the bottom of the gallery stream, although we do not suggest using this banner with this campaign. You can modify the title and subtitle of the product row and choose 3 products. Note, if you choose a specific size or type of product, it will still display the general name of the product (i.e. if you choose a 10x10 lay flat album, it will display lay flat albums as the product) but if the client clicks on the product, they will start with the specific size/type you selected.

15. Once you are done setting up your app, leave any internal notes to yourself and click Save to save the app — now it’s ready to be assigned to your galleries.

16. After you have created your app, you can assign it to your galleries and begin the Mother’s Day Sale campaign!

We suggest running this campaign from February 16-25. Learn how to assign the apps to your galleries here.