You can set up different types of store sales using our Marketing Apps (Automations)
To get started, go to Main Dashboard > Sales & Automation.
You can find all available Client and Art Galleries Apps in the Campaigns and Automations tabs.
Learn about the difference between Automations and Campaigns here.
This article explains how to set up the different Discount options available within Marketing Apps.
For a simple sale, we recommend starting with the General Coupon App.
Editing App Discount
To edit a discount, click the pencil icon in the Discount section of the App you’re working on.
Here you can choose what type of discount to offer.
Note: Not every discount fits every App (for example, complimentary items are not ideal for Abandoned Cart). For most general sales, use the General Coupon App.
Print Credit
Providing a discount for a print credit is a great approach for photographers, encouraging clients to invest in prints while enhancing their overall shopping experience. This discount can be perceived as a personalized gift card or certificate directly from the photographer to the client.
1. In the App’s Discount editor, ensure the Discount Type is set to $ Off and your preferred discount amount.
2. You can create a custom Description and Coupon code, then select Apply.
Please Note: If you wish to offer Gift Cards that your clients could purchase for others, you can use the Digital Gift Card App.
3. Once you're done editing the App, assign the App to your galleries so it becomes active and your clients can take advantage of this discount!
Free Shipping Over a Set $ Amount
Offering a discount for free shipping on orders over a certain amount is an excellent option for photographers as it incentivizes clients to purchase more prints or products by eliminating additional shipping costs.
1. In the App’s Discount editor, ensure the Discount Type is set to Free Shipping. Then, type in a Minimum order ($) amount that the client will need to spend before they can apply the free shipping discount.
Please Note: You can also offer free shipping with the % Off or $ Off discounts by checking the Free Shipping box. Just be sure to specify a Minimum Order ($).
2. Add a custom Description and Coupon code, then select Apply.
3. Once you're done editing the App, assign the App to your galleries so it becomes active and your clients can take advantage of this discount!
Complimentary Products
Providing a complimentary product with purchases could be a great discount for clients, fostering a positive shopping experience. Complimentary product discounts can also serve as a positive resolution for problem situations, emphasizing your care and dedication to your client’s needs.
1. In the App’s Discount editor, set the Discount Type to Free Product, set a Minimum order ($) amount that a client must spend to receive the complimentary product, and then click to Select products.
Please Note: If you want every client to receive a free product (e.g., if you provide complimentary wedding or family photo albums), set the Minimum Order ($) as 0.
2. It’s extremely important to indicate the specific product that the client will receive as a complimentary gift. Checkmark to choose the item(s) you wish to offer and click Apply.
3. You can create a custom Description and Coupon code, then select Apply.
4. Once you're done editing the App, assign the App to your galleries so it becomes active and your clients can take advantage of this discount!
Friends and Family Discount
To offer an exclusive discount for just your friends and family, you can remove your profit margin from the shop.
1. In the App’s Discount editor, make sure that you have set the Discount Type to Cost Price. Then click Apply to save.
Please Note: With the Cost Price discount, you will forfeit the ability to profit from the sale by removing the markup on the products.
2. If you wish to keep the discount hidden, you can remove emails and banners when editing the App. Just hover over each email or banner and click the trashcan icon to delete it.
3. Once you're done editing the App, assign the App to your galleries so it becomes active and your friends and family can take advantage of this discount!
Pro Tip: Alternatively, you can instead create a Price List specifically tailored for friends and family.
This personalized price list can feature discounted prices, which can be easily assigned to the gallery upon creation. This ensures that guests in the gallery automatically receive the discounted rate without the need to apply a discount code.
Product Sale
You may want to create discounts specific to certain products to incentivize more purchases. For example, you may want to do a promotion surrounding all your Albums.
1. In the App’s Discount editor, decide the Discount Type you wish to provide on the specific product.
Then checkmark to Limit to specific products and choose product you'd like to apply the promotion to.
3. Once you've adjusted your Discount preferences, in your App editor, under Banners, select + Product Row. This banner is commonly used for product-specific offers and could be a helpful tool to highlight this sale in your Gallery.
4. Customize the banner text, choose the products to feature, and select Apply.
5. Once you're done editing the App, assign the App to your galleries so it becomes active and your clients can take advantage of this discount!