When creating different types of discounts, photographers can use the marketing apps in the Sales & Automation tab of their Main Dashboard. Here, you can craft the ideal discount for your gallery, ensuring enhanced client satisfaction with each purchase. To learn how to get started on creating a Marketing app, read more about it here.

In the Discount section of your Marketing app, you can create different types of discounts. We’ll go over some of the various discount and campaign options you may want to offer your clients. If you want to learn about the Discount options in general, read more here. Not all apps may be appropriate for the discount (for example, you likely don't want to offer complimentary products for everyone who leaves items in their shopping cart), so in general we recommend using the General Coupon app.

Offering “Buy One, Get One” discounts is a popular strategy to gain purchases. Whether it's “Buy One, Get One Free” or “Buy One, Get One 50% Off,” etc., these coupons can provide amazing discounts for your clients.

1. From Discount Type, Choose % Off. Change the Discount % to half the amount you wish to provide the BOGO discount for. This discount will apply to a specific item, so when two of those items are added to the cart, the total discount will equal the full amount you wish to provide. For instance, if you're offering a “Buy One, Get One Free” deal, set the discount at 50%. This ensures that after adding two items to the cart, the client will receive one for free.

Then select the Limit to specific products checkbox to apply the discount only to the products you wish to discount.

2. Select the products you wish to discount, and then click Apply.

3. Give your coupon a Description, and custom Coupon code, then Apply.

4. After you’ve finished editing your app, then assign it to your galleries so your clients can take advantage of this discount!

Providing a discount for a print credit is a great approach for photographers, encouraging clients to invest in prints while enhancing their overall shopping experience. This discount can be perceived as a personalized gift card or certificate directly from the photographer to the client.

1. In the Marketing app’s editor, ensure the Discount Type is set to $ Off and the discount amount.

2. You can create a custom Description and Coupon code, then select Apply.

3. After editing the app, assign it to a specific person so they can take advantage of the discount.

Offering a discount for free shipping on orders over a certain amount is an excellent option for photographers as it incentivizes clients to purchase more prints or products by eliminating additional shipping costs.

1. In the Marketing app’s editor, ensure the Discount Type is set to Free Shipping. Then, decide the Minimum order ($) that the client needs to spend before they can apply the free shipping discount.

2. You can create a custom Description and Coupon code, then select Apply.

3. Once you're finished editing your app, assign to your galleries so your clients can take advantage of this discount!

Providing a complimentary product with purchases could be a great discount for clients, fostering a positive shopping experience. Complimentary product discounts can also serve as a positive resolution for problem situations, emphasizing your care and dedication to your client’s needs.

1. In the Marketing app’s editor, set the Discount Type to Free Product, set a Minimum order ($) amount that a client must spend to receive the complimentary product, and then select the specific products.

2. It’s extremely important to indicate the specific product that the client will receive as a complimentary gift. Checkmark to choose the item(s) you wish to offer and click Apply.

3. You can create a custom Description and Coupon code, then select Apply.

4. After editing the app, assign it to a specific person so they can take advantage of the discount.

There may be times when you would like to offer a discount that can only be used by friends and family, removing your profit margin from the shop. This discount can be easily created via a Marketing app in Sales & Automation from your Main Dashboard.

1. In the Marketing app's editor, make sure that you have set the Discount Type to Cost Price. With the Cost Price discount, you will forfeit the ability to profit from the sale by removing the markup on the products.

2. After editing the app, assign it to a specific person so they can take advantage of the discount.

Alternatively, you may want to remove emails and banners to keep the discount hidden.

Photographers may want to create product discounts to incentivize purchases. This discount can be easily created via a marketing app in Sales & Automation from your Main Dashboard.

1. In the Marketing app's editor, decide the discount type you wish to provide on the specific product. For example, you may want to do a promotion surrounding all your wall mounted products.

2. Make sure the Limit to specific products box is checked and choose the product you'd like to have the sale for. Select Apply.

3. In your campaign’s editor, add a Product Row banner. This banner is commonly used for product discounts and could be a helpful tool to highlight this sale in your Gallery.

4. Customize the banner, choose the product, and select Apply.

5. Once you're finished editing the app, assign it to your galleries so your clients can take advantage of this discount!