The Digital Gift Card App can be used to curate the gift card experience for your gallery visitors. Through the app, you can create a gift card custom product for your store, define the emails and banners that the recipient of the gift card would get and promote the new product to your gallery visitors (optional).

The app adds a Gift Card custom product to the gallery. As long as the app is assigned to the gallery product will stay in the gallery. If you unassign the app from the gallery, the Gift Card store product will be disabled.

1. To get started, click Sales & Automation from the Main Dashboard.

2. Under the Automations tab select + More Automations to add a new app.

3. Choose the Virtual Gift Card App. Change the name and click Add Automation App.

4. First, you will want to create a gift card option in the store as a custom product.

5. Define the name, description of the gift card and upload the store tile. Then you can input the amounts you would like to offer for the gift card. Once you click Apply, this item will be added to your store as a custom product and your gallery visitors will see the item only once the app is assigned to their gallery.

6. Now you can add a campaign that can be used to promote the new gift card option to your gallery visitors. We recommend installing this app to your Gallery Template, and toggle off this campaign if you have any other campaigns running, making your digital gift card a default store product with every gallery. If you would like to add this campaign, simply toggle it on.

7. First, adjust the campaign start date from the time the app is assigned to the gallery. The campaign will start in the number of chosen days or months after you assign the app to the gallery.

8. Now set the duration by choosing the number of days or months for the campaign.

9. Mark which type of users will receive this campaign.

10. You can modify the emails that are part of your campaign. First adjust the trigger, if you would like to delay the announcement email and reminder emails. This will not delay the start of your campaign but only delay the email send time.

11. Edit or delete any of the emails.

Editing emails is easy. Your announcement email will go out at the start of the campaign. You can also add email reminders before the expiration of the campaign.

12. To start editing the email, begin by adjusting the banner image. Click Change Image.

13. You can upload your own image, choose to use the cover photo of the gallery, or choose one of the pre-made images provided by Pic-Time.

14. Once you choose your banner image, you can modify the email subject, message title, email message and button text. Once you have reviewed your text, click Apply.

15. We can now begin customizing your banners. There are 5 types of banners: text banner, large banner, photo banner, product row, and store rotator. Each banner has various editable parameters. You can modify the design, text and style of the banners.

You are now done with building the campaign that would be used to promote the gift card to all gallery visitors! Your gallery visitors can purchase the item in their gallery store, and enter the recipient’s email during the purchase process. The recipients will automatically receive emails and banners to announce their new gift card and a code they can use in the cart to redeem their store credit.

16. You can modify the emails and banners for the recipient of the gift card in the Gift Card Recipient Messaging portion of the app. First, let’s begin by defining the Messaging Duration by choosing the number of days or months. This duration applies to how long the banners will show in the recipient’s gallery and of when they will receive their emails about their gift card. Their code does not expire until it has been used.

17. The email announcement will be sent at the beginning of the Messaging Duration and reminders will go out before the Messaging Duration expires. The banners will display for the whole duration of the campaign and will be seen by the recipient of the gift card only. You can modify the emails and banners the same way you have done previously in the app.

18. Once you are done building the campaign for the recipients you can make any internal notes to yourself and click Save.

After you have created your app, you can assign it to your galleries. Learn how to assign the apps to your galleries here.