Send your clients and their friends and family a promotional discount once a year with the Anniversary Gift App. On a set date each year, users of the gallery will receive an email with a discount encouraging them to visit the gallery again and order a physical product from the event. They can also see the discount displayed in the gallery itself. This article will guide you through customizing the app and assigning it to your gallery.
Tutorial Video
Add Anniversary Gift App
1. Go to your Sales & Automation from the Main Dashboard, and from the Automations tab, click + More Automations.
2. Select the Anniversary Gift App from the list of available apps. Click Install App.
3. Name your app and click Add Automation App.
Campaign Language
4. The Anniversary Gift app is available in 11 different languages! Including English, Deutsch, Dansk, Español, Français, Italiano, Nederlands, Norsk, Polski, Português, or Svenska.
Please Note: You will need to manually change the discount code and discount description in your preferred language.
Changing the language will update your emails and banners, so you'll want to do this step first.
Number of Years the App will Repeat
5. Then set the number of years the app will repeat.
This is the length of time the app will be active, and you can set it between 1-5 years. Click Apply when you are ready to save your changes.
Campaign Start Date
6. Next, modify the campaign start date.
This will be the number of days before the specific gallery date that the discount will be sent out. The exact date will depend on the Project Date and will repeat every 12 months for the total app duration. We suggest considering product delivery times if you would like your clients to receive their products by the actual anniversary date. Click Apply when you are ready to save your changes.
Campaign Duration
7. Then you can set the campaign duration. This will be the time period during which the coupon can be used by your customers.
Select the number of months and/or days you would like to run the campaign for. You can adjust for the campaign to end at 11:59 pm. Click Apply when you are ready to save your changes.
Discount
8. Then you can customize your coupon by adjusting the discount.
Here you can modify the discount, description, code, whether you want to apply free shipping, whether you want to have a minimum order amount for this coupon, if you want to allow discount stacking, or if you want to limit the coupon to specific products. For more information on what discounts you can offer, click here. Click Apply when you are ready to save your changes.
Please Note: Do NOT change the language of the dynamic text token. This will autofill with the appropriate information) and change the Coupon code.
Banners
9. We can now begin customizing your banners. There are 5 types of banners: text banner, large banner, photo banner, product row, and store rotator. Each banner has various editable parameters. Click on the pencil icon to begin editing. Learn more about all the banner options here.
10. You can also remove a banner by clicking on the trashcan icon.
Emails
11. With this app, you can edit your main client email and a separate email for other gallery users. First adjust the trigger for the main client email, if you would like to delay the announcement email, and reminder emails. This will not delay the start of your campaign but only delay the email send time.
You can choose to delay the email to an optimized schedule or send it at the earliest possible time. In this case, it is from the time the client last edited their shopping cart. Emails are opened more often at a specific time of the day and Pic-Time offers those times.
12. Your announcement email will go out at the start of the campaign. You can also add email reminders before the expiration of the campaign. To start editing the email, click on the pencil icon over the email graphic.
13. You can modify the email subject, message title, email message, button text, and images. Learn more about customizing emails here! Once you have reviewed your text, click Apply to save your changes.
14. If you don’t want to send out a certain email, you can click the trash icon to delete it.
Send to Guests
15. If you like, you can include the campaign to also be sent to other users of the gallery. Click the toggle button to turn this on or off.
16. Then you can select the additional user types to receive this campaign.
17. Select your user types, and click Apply.
18. Next, you can add emails and any reminders that are sent to these users as well.
19. After you have modified your app, you can leave an internal note to yourself and click Save to save the app.
Assign the App to Galleries
Now you’re ready to assign your apps to galleries! When you assign the app to a gallery, then the campaign will begin. Learn more about assigning apps to galleries here.