This campaign is designed to generate excitement by offering an introductory discount when users first access a gallery.
After a new visitor enters the gallery, this campaign automatically sends them a short-term discount designed to inspire early sales. Promotional email reminders also help convert more sales and boost gallery views.
Tutorial Video
Add Early Bird Automation
1. Click here to go to your Shop & Automations > Sales Automations. Then click + More Automations and select the Early Bird Automation.
2. Click Set Up Automation.
3. Name your automation and click Add Automation.
Campaign Language
4. The Early Bird automation is available in 11 different languages! Including English, Deutsch, Dansk, Español, Français, Italiano, Nederlands, Norsk, Polski, Português, or Svenska.
Please Note: You will need to manually change the discount code and discount description in your preferred language.
Changing the language will update your emails and banners, so you'll want to do this step first.
Please Note: Do NOT change the language of the dynamic text tokens in the emails, banners, or discount. These must remain exactly as written so the system can automatically populate the correct information (such as coupon codes).
Cutoff Period
5. Then adjust the Cutoff Period.
The Cutoff Period refers to the period of time between assigning the automation and when the promotion remains available for clients and guests. Click the pencil icon to edit.
During the Cutoff Period: After each new visitor views the gallery for the first time, this will trigger the Offer Duration and allow that visitor to use the discount for that duration.
After the Cutoff Period: However, any visitors who view the gallery for the first time after the Cutoff Period will not receive the campaign/discount.
For example, if the Cutoff Period is 14 days, and the client visits the gallery for the first time on day 13, they will receive the promotion for the full Offer Duration. If they delay their first visit and do not view the gallery until day 15, they will not receive the promotion.
Adjust the duration, and click Apply.
Offer Duration
6. Then click the pencil icon to adjust the Offer Duration. This will be the duration during which the coupon can be used by your client. We recommend adjusting the sale to end at 11:59pm for simplicity for your gallery visitors.
Please Note: The start and end time of the Early Bird promotion will vary depending on the user type and their behavior in the gallery:
For all users that have previously visited the gallery, the promotion will begin when the automation is assigned to the gallery.
For galleries where Pic-Time cannot identify who the user is (guests entering via the guest link AND the gallery does not request name & email when entering), the promotion will begin when the automation is assigned to the gallery.
For Main Clients or identifiable gallery guests that have not yet visited the gallery, the promotion will begin when they first visit the gallery.
Adjust your duration, and click Apply.
Please Note: If you Extend the Early Bird automation after assigning it to a gallery, it will only extend the timeline if it's still active. If the duration has already passed, it cannot be extended again.
Early Bird Discount
7. Next, modify the Early Bird Discount.
8. Here you can modify the discount type, description, and code, choose to apply free shipping, set a minimum order amount, allow discount stacking, and/or limit the coupon to specific products. For more information on what discounts you can offer, click here. Click Apply when you are ready to save your changes.
Please Note: Do NOT change the language of the dynamic text tokens in the emails, banners, or discount. These must remain exactly as written so the system can automatically populate the correct information (such as coupon codes).
Banners
9. You can now begin customizing your gallery and shop banners. There are 5 types of banners: text banner, large banner, photo banner, product row, and store rotator. Each banner has various editable parameters. Click on the pencil icon to edit each banner, or click on the trash can icon if you don’t want to display that banner. Learn more about banners and banner customization here.
Emails
10. Editing emails is easy. Your announcement email will go out to existing users at the start of the campaign when you assign the automation to the gallery. For new users, the announcement email will be sent to them after they first enter the gallery. You can also add email reminders before the coupon expires at the end of the campaign.
First, select your Email send settings.
11. The Email send settings is when the emails themselves are sent telling the client of the discount. They can be sent either at the Earliest possible time (depending on when the visitor views the gallery), or at an Optimized schedule.
12. Then click the pencil icon to edit the emails. Learn more about customizing and designing emails here.
13. Click the trashcan icon to remove any emails you don’t want to send.
Limit Campaign Users
14. Finally, you can limit the user types that this campaign will be active for.
15. Select which user types you want to receive the campaign, and click Apply.
16. After you have modified your automation, you can leave an internal note to yourself and click Save to save all your changes.
Assigning the Automation to Galleries
After you have created your automation, you can assign it to your galleries to begin the sale. Learn more about assigning automations to galleries in this article here.
