Encourage your gallery’s visitors to complete their orders after they have added products to their carts and abandoned them! This is a proven strategy to give clients the small push they need to complete their purchase.
This automation will set off a flash sale and send a limited time discount to users who have not edited products in their shopping carts for more than a few days. The 24-hour expiration of the flash sale is used to create urgency for the gallery visitor and encourage them to finalize the order in their cart.
Please Note: When you assign the automation to the gallery, the promotion will be applied to all past and future abandoned carts from the gallery.
For past carts, if you set the trigger to be 1 day, the email will be sent 1 day after assigning the automation. For future carts, it will be 1 day after the cart is abandoned.
Tutorial Video
Add Abandoned Cart Automation
1. Click here to begin your Shop & Automation > Sales Automation tab, and then click + More Automations.
2. Select the Abandoned Cart automation and click Set Up Automation.
3. You can change the name if you would like, then click Add Automation.
Campaign Language
4. The Abandoned Cart automation is available in 11 different languages! Including English, Deutsch, Dansk, Español, Français, Italiano, Nederlands, Norsk, Polski, Português, or Svenska.
Please Note: You will need to manually change the discount code and discount description in your preferred language.
Changing the language will update your emails and banners, so you'll want to do this step first.
Campaign Start Date
5. Choose the start day and the trigger for the campaign. This will determine how soon the campaign will start after the cart has been abandoned.
For example, you can choose for the campaign to start a day after an item was left in the cart. You can also change the trigger to the beginning of the month after an item was added to the cart.
Campaign Duration
6. Adjust the campaign duration. This will determine how long the discount remains valid for each user after the campaign starts.
7. Select the number of months and/or days you would like to run the campaign for. You can adjust for the campaign to end at 11:59 pm. Click Apply when you are ready to save your changes.
Triggering Products
8. You can choose to select certain products that will automatically start the campaign once the item is added to the cart. For example, if you only want to offer this discount for a specific type of product.
Click the pencil icon to select the product.
9. Choose the triggering items by selecting individually, or selecting the product group, and when you're ready click Apply.
Delete Products
10. You can also choose to delete products from the cart if the items aren’t purchased before the campaign expires for each user. This will aid your campaign by adding pressure to purchase.
Please Note: If you choose to delete products from the cart, you should give your client a sufficient amount of time to purchase. You can create urgency by either clearing the carts after a longer campaign duration, or you can keep the cart items and run a flash sale campaign.
Discount
11. Now you can customize your discount type and amount.
12. Here you can modify the discount type, description, and code, choose to apply free shipping, set a minimum order amount, allow discount stacking, and/or limit the coupon to specific products. For more information on what discounts you can offer, click here. Click Apply when you are ready to save your changes.
Pro Tip: You can also use this as a reminder for clients to revisit forgotten items without including a discount.
Please Note: Do NOT change the language of the dynamic text tokens in the emails, banners, and discount. These must remain exactly as written so the system can automatically populate the correct information (such as coupon codes).
Emails
13. You can also modify the emails as part of your campaign. First adjust the Email send settings and decide if you would like to delay the announcement email and reminder emails. This will not delay the start of your campaign but only delay the email send time.
14. You can choose to delay the email to an optimized schedule, or send at the earliest possible time. In this case it is from the time the client last edited their shopping cart. Emails are opened more often at a specific time of the day and Pic-Time offers those times. Click Apply.
15. Editing emails is easy. Your announcement email will go out at the start of the campaign. You can also add email reminders before the expiration of the campaign. Click in the pencil icon to edit the email. Learn more about customizing the emails here!
Banners
16. You can now begin customizing your gallery and shop banners. There are 5 types of banners: text banner, large banner, photo banner, product row, and store rotator. Each banner has various editable parameters. Click on the pencil icon to edit each banner, or click on the trashcan icon if you don’t want to display that banner. Learn more about banners and banner customization here.
17. After you have modified your automation, you can leave an internal note to yourself and click Save to save all your changes.
Assign to Galleries
18. Now you’re ready to assign your automation to galleries! When you assign the automation to a gallery, then the campaign will begin. Learn more about assigning automations to galleries here.
Please Note: If the client has products from multiple galleries that have been abandoned and you assign the automation to both galleries, they will only receive the emails once for their cart.