The Holiday Marketing apps are a great way to remind clients of the special gift of printed photographs. In a world of digital images, it’s particularly special to receive an image of a memory or a beautiful piece of artwork. The Holiday Marketing apps not only open a communication channel between you and your clients, but it also allows them to connect with their images again and print their memories as gifts during the holiday season.
In addition, we’ve gathered statistics from the past three years of Holiday sales, and they show that the sales apps are effective in helping clients place their orders and helping you make more money and become a more profitable business.
Holiday Sales Statistics
Between 2020 and 2023, 71% of photographers who enabled holiday campaigns made at least 1 sale.
Between 2020 and 2023, photographers who ran the holiday campaigns went from a 64% higher average order value than photographers who didn't run any campaigns to a 93% higher average order value than photographers who didn't run any campaigns.
In 2023, 34% of all sales were during November and December, and 60% of those sales were made through the Holiday Marketing Apps.
So in general, now is the best time of year to remind your clients to gift a unique memory for their friends and family. Photographers who use the Holiday apps are far more likely to make a sale, and they will make more money on that sale than if they didn't use a campaign.
For our international photographers, we want to create a campaign that speaks your language without sounding unnatural and robotic. That's why every year we create copy that works in 11 different languages, translated by top professionals.
Send holiday sales to your clients with just a few clicks! Learn more here.