With so many unique ways to market your Art Gallery products, we are excited that your products can now be integrated into your Instagram and Facebook shop with Meta Commerce! This will make the items clickable through your posts and stories, as well as show up in your dedicated IG Shop, so you can present your art products to your social media audience and they can shop for them right away.
Some of our photographers have already set up their Art Shops, so we are here to show them off. See how they uniquely structure their shop and explore their Instagram accounts for a closer look!
Before setting up your shop, you’ll want to make sure your Facebook account is connected to your Professional Instagram account. Learn more.
After your accounts are connected, you’re ready to add your Art Gallery products!
Create a Catalog
Please Note: This is only available for USA and UK photographers due to Meta limitations.
1. First open the Commerce Manager in your Meta Business Suite and click Add Products.
2. Click Online Products and select Next.
3. Select the Connect to a data feed, and choose Next, unless you are manually adding products to your catalog.
4. Next, copy the Data Feed URL from Pic-Time. To copy the URL, from your Main Dashboard, select the Art Galleries tab.
5. You can connect your Art Gallery Main Page or a specific Art Gallery. In the Galleries tab, to connect the Art Gallery Main Page, click the Share button. Otherwise, select your specific gallery.
6. If selecting a specific gallery, in the Art Gallery tab, click the Share button.
7. After opening the Share window for your Main Page or specific gallery, click Integrate to Meta Commerce.
8. Copy the URL.
9. Choose Commerce Manager as your platform and copy in your URL from your Art Gallery. Then click Next.
10. Confirm your settings and click Upload. You can update the name, currency, and feed schedule as needed.
11. After creating your catalog, click Items under the Catalog tab to view your items.
Create Shop
12. Now, you’ll need to create a Shop to display the products on Instagram or Facebook. Select the Shops tab and click Go to Shops.
13. Click Next.
14. Add any Sales channels you already use or choose I don’t use these platforms. Then click Next.
14. Select your Country, then click Next.
15. Choose where you would like to sell your products. If you already have a business account set up you can choose that page or you can create a new Facebook Page. Then click Next.
16. Choose the catalog you would like to use for your shop. Click Next.
17. Then select your shipping options. Your Art Gallery Data feed will override any shipping prices set here, but you’ll need to enable one of the shipping options before continuing to the next window. Customers will be taken to your Pic-Time Art Gallery and will see the standard lab shipping costs, or whatever shipping prices you have set up in your Store Settings. After that, set the number of days the client has to return the item, as well as your Business email.
21. Next, add your Shop contact email, and checkmark if you agree to Meta’s Seller Agreement. Then click Next.
22. After that, you will preview your information to confirm. Place a checkmark in the Seller Agreement box and click Finish Setup.
Set Quantity
23. Then you will need to set the number of products you have to sell, including products that technically have an unlimited quantity. In the Catalog section, under Items, click the checkbox to select all your items, and then click Edit.
24. Under Quantity to sell, add the number of items you wish to sell. If it is an open edition (for example, lab-fulfilled prints with no limited edition), you will still need to enter a Quantity. Then click Update products.
25. Next, refresh the page, then click on the Sets section and click Add set to shop.
26. Either click + Add collection to follow the steps to add a new collection, or choose an existing collection. Then click Publish updates.
27. Select Publish.
28. If you like, you can then click View live shop to see the updates.
Publish Updates to Shop
30. If you ever need to update your shop in the future, in the Meta Commerce Manager, select Shops and click Edit shop.
31. Review any changes, and click Publish updates.
Tag in Posts and Stories
Once you add your products to your Instagram shop, you can display them in your posts and stories, making it easily clickable for your audience. Just search for your Shop, and tag in your posts!
This is a valuable tool offered within your Instagram and Facebook platform, now integrated with Pic-Time and we highly recommend using it.