Product Packages allow you to group multiple items together and offer them at a single price, in addition to a la carte products or as the only option in the store. Encourage your clients to purchase by offering the packages at a slightly lower price than purchasing each item individually.
Please note: Photographers need to accept payments themselves in order to create Packages.
Create Product Packages
1. To create a Product Package, click Settings from the Main Dashboard.
2. Under Store Pricing, select the price list you want to edit, and click + Custom Product / Package
3. Select to create a Product Package, name your package, and click Create New Package. Alternatively you can start with a package template by clicking View Templates. Learn more about Package Templates here.
Choose Products
1. First let’s begin by selecting the Package Items.
2. Click + Add Item.
3. Select which product you’d like to add.
4. Then choose your product type (ie. paper finish, album cover color, size, etc.)
5. For prints and album products, select the Quantity. This is either the number of prints included or the number of spreads included in the album. If you want to offer 2 frames, for example, you can add them as an additional product in the package.
6. Checkmark Let the user choose from several options for this item and click OK, Got it if you’d like your client to choose one product from a certain selection.
For example: if you want your client to choose between matte prints or semi-gloss prints, let them choose the frame color or album cover type. The user will have these options available when editing the item. Make sure you choose options with a similar cost since this selection will not affect the package price.
7. Then select from the dropdown again and checkmark the additional items you want to include as options in the selection.
Please Note: if you want the client to receive both products instead of choosing between the two, you can add the second product as an additional product in the package. Learn more here.
8. Finally, name your item, add an additional description, and click Add Item.
9. Now that the product has been added, you can checkmark to mark it as an optional item the client can add onto their package if you like.
10. Click + Add Item to add any additional products to the package. Then click Apply.
Information and Shipping
1. Click Package Info to edit how the package will appear on the storefront. You can see how clients will view and purchase their packages here.
2. Edit the name of your package if you like.
3. The package will automatically have each item listed as the package subtitle, but you can uncheck this to edit the subtitle.
4. Then select the category you’d like to display the package under. This will show up in the main navigation of the gallery and shop.
5. Upload a store tile image. You can add a graphic, or customize the tile with client images. Learn more about personalized client images here.
6. Then add a description for your package, and upload any additional product images if you like.
7. Finally, checkmark if you want the client to be automatically emailed high res files of all the photos they selected for their package in addition to the products.
8. Then click Apply to save your changes.
9. Similar to other products in the store pricing, you can set the shipping for the package to be automatically paid by you (alternatively you can set this up as a coupon), and have the package shipped to you instead of the ordering client.
10. The Cost of the package will show a range if you’ve selected multiple product options for the item that has differing product pricing. This range will be from the smallest production cost to the largest production cost, depending on what the client ultimately selects.
The Price is what the client will pay for this package, and your Margin is the amount of profit you will make on the package. Enter your Price for the package.
11. You can adjust the fulfiller for the products in the package by selecting from the dropdown. We suggest selecting one printer so clients can avoid larger shipping costs.
12. Checkmark if you want to upsell any additional prints or album pages. This will allow your clients to order extra pages or prints for an additional price. This may be a good option if you do not want to lock your clients into a specific number of album pages or amount of prints.
13. Set the price for these additional prints or album pages outside of the included ones in the package. This is a good upselling opportunity and will provide flexibility in the pricing of the package, so make sure it fits with your sales structure.
14. Finally, click Apply to save your changes.
Now your client will be able to see the package in their shop and begin designing products to purchase. Learn more about how clients select the products in their packages here. We suggest creating three packages to give your client different price points for purchase.