The Gallery Expiration Automation is created to enhance your gallery setup workflow. With this automation, you can create a store promotion surrounding the gallery expiration. This will encourage your clients to make any last-chance purchases through their gallery.

If you’d like to expire the gallery without a promotion, follow our tutorial here.

1. Click here to begin in the Automations tab in your Shop & Automation and click + More Automations.

2. Select the Gallery Expiration Automation, and click Setup Automation.

3. Name your automation and click Add Automation.

4. First, modify your default Gallery Expiration. This is the default time your gallery would expire from when you assign the automation to your project. When you assign this automation to a gallery, you can also edit the exact expiration date.

5. Adjust the expiration to end at 11:59pm if you like, and click Apply.

6. Next, choose whether or not you'd like to enable the Expiration Promo period. If the Expiration Promo is toggled off, only the reminder emails can be edited. When toggled on, you can set a discount, select the recipients of the campaign, and define the campaign duration.

7. You can also add a promotional period if you would like. First limit which users will be able to receive the campaign.

8. You can checkmark different user types, then click Apply.

9. Then set the Expiration Promo Duration. This will be how long the coupon code is active for before the project expires. For example, if your promo duration is set to 14 days, the promotion will be sent 14 days before the gallery expires.

10. Adjust the duration and click Apply.

11. If you are doing a promotion, you will likely want to offer a discount.

Here you can modify the discount, description, code, whether you want to apply free shipping, whether you want to have a minimum order amount for this coupon, if you want to allow discount stacking or if you want to limit the coupon to specific products. For more information on what discounts you can offer, click here. Click Apply when you are ready to save your changes.

12. You can also modify the emails as part of your campaign. First adjust the email send time, if you would like to delay the announcement email and reminder emails. This will not delay the start of your campaign but only delay the email send time.

13. Editing emails is easy. Your announcement email will go out at the start of the campaign. You can also add email reminders before the expiration of the campaign. Click the pencil icon to begin editing the email.

14. Begin by adjusting the banner image. Click Change Image.

15. Once you choose your banner image, you can modify the email subject, message title, email message and button text.

16. Once you have reviewed your text, click Apply to save your changes.

17. If you don’t want to send out a certain email, you can click the trash icon to delete it.

18. You can now begin customizing your banners. There are 5 types of banners: text banner, large banner, photo banner, product row, and store rotator. Each banner has various editable parameters.

The text banner is located at the top of the gallery, underneath the navigation bar of the gallery. The banner is pinned to the top of the gallery while scrolling. You can edit the text, text color and background color.

Large banners are shown in the gallery stream between scenes and have a larger number of customizable fields. You can edit the image, content, and style of these banners.

The photo banner is displayed in the gallery stream, in the midst of the photos. It shows a countdown clock for the duration of the campaign. Similarly to the large banner, you can edit the image, content, and style of this banner.

The product row allows you to pick 3 products that are displayed at the bottom of the gallery stream. You can modify the title and subtitle of the product row and choose 3 products. Note, if you choose a specific size or type of product, it will still display the general name of the product (i.e. if you choose a 10x10 Lay Flat Album, it will display Lay Flat Albums as the product) but if the client clicks on the product, they will start with the specific size/type you selected.

The store rotator banner is located in the gallery store, above the products. You can modify the content, style and image of this banner.

19. After you have modified your automation, you can leave an internal note to yourself and click Save.

1. After you have created your automation, you can assign it to your galleries! To assign to one or more galleries, click on the automation from the Automations tab.

2. Then select Assign to Galleries.

3. Choose the gallery and the exact expiration date (if you would like to change it rather than using the date the automation assigns automatically). Click Apply when ready. The automation is now active for your gallery and the campaign will be sent out automatically.

4. To apply to an individual gallery, go into the project’s Automations & Discounts tab and click + More Automations.

5. Select your automation from the list of active automations.

6. Choose the exact expiration date (if you would like to change it rather than using the date the automation assigns automatically). Click Apply when ready. The automation is now active for your gallery and the campaign will be sent out automatically.